No OGG support why?

"...and yet only after the event do you moan about it."

Yes because my clairevoyant powers failed me before the event. Assuming that a multibillion dollar company who writes world class software in most respects would include as many formats as possible to get people over to their platform was a BIG MISTAKE.

"You've made an assumption that "most of what is sent to Apple goes unheard." How doyou know?"

Obviously it has gone unheard since the lack of format support remains, and the web is riddle with people asking why. Not an assumption just fact.

"Oh, but wait! You've found a solution to your probelm - and you're still not happy."

Of course I'm still not happy, I'm still left with a round about means when I should'nt have too.

"Sigh"

You are absoulutely right "Sigh", because one doesn't dare say anything negative about Apple with people like you who'll defend even when they are wrong. Problem with fanboys on any platform. Objectivity goes out the window. And no need to reply, If you do it will be for your own vanity and desire for "likes" as I won't be back to these forums, I'm better off finding the information in an environment where actuall help is given, and problems can be pointed out without reprecussions. I mistook "Apple Support Communities > iTunes > iTunes for Windows" as such a place. Thanks for your time.

Sorry but since most of what is sent to Apple goes unheard, or half arse responeded too I thought a public address would be more useful. Perhaps if enough see and discuss then maybe Apple will decide to do something about a YEARS OLD problem. Sick of asking politely. Thanks.

Thanks Techguy, I found a solution a couple hours ago. I found a third party app to convert the files. However its tedious as I have several albums encoded in this format. My beef is this. Apple wants to be the hub of music on the computer and on their devices. However they glance over obvious formats that would assist in this endeavor. I'm frustrated because all I see are endless questions and request reagarding this feature. I've sent questions in with no response and the rest of the web looks much like my inbox; void of answers from Apple.

And bottom line, this wouldn't be a post if it was done right in their software the first time. I shouldn't have to scour the net searching for solutions that should be inhehrrent to the software.

"iTunes does not natively play OGG files"

Thanks very helpful.

The point is I'm trying to centralize everything with iTunes. It isn't important that the files remain OGG format. I would just appreciate not having to use third party software to run a conversion on half my database just to get it into itunes permanently without "Third party plugins" Apple isn't making that easy. Honestly you are right. I don't "Need" Apple, I could choose someone else. But I've invested money and time in Apple. It's not like people are asking Apple to find the Higgs Bosson here. Just to support more audio formats for import and conversion.

And your comment somewhat implies that everyone starts out with formats that are compatible with Apple. That isn't the case.