It doesn't matter what anyone says, at all. THE LAW IS THE LAW and just like every other company in the whole of the European Union, Apple needs to comply with it. Prices will go up? So what? The law is still the law. Old law? Doesn't make a difference. There is nothing that anyone can say to me that can prove me wrong or to say that I hate Apple. The European Union under EU Directive 1999/44/EC has decided that a 2 year warranty be of standard for ALL products. The warranty being with the seller, and not the manufacturer, the burden of proof, if a problem should occur, falling with the seller and not the consumer.
Basically, without boring yourself by reading the whole directive, this is how it works:
In the EU, Apple (along with everyone else) has an obligation to fix the problem, by law, if you can check off these 4 points:
-The goods were purchased no longer than two years ago;
-The store will not provide a refund or repair because you are returning the item after their return period has ended, usually one year;
-You are reporting the fault within two months of discovering it;
-And the goods show no signs of damage through your actions or misuse.
Recently my iPhone 4's sleep button broke on me through normal use, and not misuse. It falls under these 4 checkpoints. I am thinking about going up to my local Apple store, citing this EU Directive to see how far I get.
http://www.thisismoney.co.uk/money/bills/article-1677034/Two-year-warranty-EU-la w.html
A man used this very directive in Tesco's in the UK to get his TV replaced:
http://www.guardian.co.uk/money/2009/may/23/tesco-consumer-guarantee