Oh WOW, they want to take another $149 of my money, I sure don't think so, they already got me for $470 when I bought it on a 2 year contract... and then the phone only lasted 3 years... I don't really think I will be giving Apple any more of my money when they design their devices so that the phone self-destructs after a couple years... Doesn't really sound to me like they are taking it seriously or they would be replacing these phones free of charge to try to keep a lid on this.
As it stands, I do IT Consulting for quite a few companies, not to mention all my friends I play tennis with, I will be sure to show everyone the pictures of my iPhone anytime someone asks for my opinion about what device they should purchase for themselves or their company.
I'll buy Samsung devices from now on, at least if their battery fails the battery cover comes off and I just have to buy a $20 battery (honestly I could get 3 for that price).
I really don't care if it's out of warranty, the use of the device was not out general expectations, however the device completely ruining itself, well, is.