Have you got sound on any other downloaded apps and/or keyboard clicks etc ? If so then have you got notifications muted ? Only notifications (including games) get muted, so the iPod and Videos apps, and headphones, still get sound.
Depending on what you've got Settings > General > Use Side Switch To set to (mute or rotation lock), then you can mute notifications by the switch on the right hand side of the iPad, or via the taskbar : double-click the home button; slide from the left; and it's the icon far left; press home again to exit the taskbar. The function that isn't on the side switch is set via the taskbar instead : http://support.apple.com/kb/HT4085
If you have got sound on other apps then you could try a reset : press and hold both the sleep and home buttons for about 10 to 15 seconds (ignore the red slider), after which the Apple logo should appear - you won't lose any content, it's the iPad equivalent of a reboot.