You are assuming the problem is not product-wide simply because everyone is not complaining. It's "uncool" to complain, takes time, energy,.. etc to diagnose, go to Apple, deal w/ problems. Most people won't do it, but simply tolerate the issue (or are unaware of it because the video doesn't last long enough, etc. for example).
Nonetheless, it clearly IS a product-wide problem. If you'd care to Google the words "Air" and "overheating," it's been going on since the Air came out. I spent $2000 on this computer. I shouldn't have to open-up the hood and fix it a month or two out, and keep "fixing" it. And, as I HAVE done the various fixes - and they appear to work, then don't, there is clearly a deeper problem. Also, why should there be any "run-away" processes? Or, why should Flash not work properly when it's a mainstay of the modern computing experience? Or...
What's odd to me is, my old Powerbook -motorola chipset- never overheated; never had any problems over 8+ years. I bought this one based on that reliability. Sad to see Apple trash their own reputation via the same 80/20 principle that ushered the decline of Microsoft.