Aluminum MacBook battery usage
So I purchased a new battery for my MacBook and I was wondering how often I should charge it. I know it isn't good to power cycle it all the time, but to use it frequently and lightly and keep the juices flowing. After a full charge, what should I let it fall to before charging it again, and what should I charge it back up to? I suppose there may not be a right or wrong answer here, either way, I'd appreciate any input. Also, I am considering using coolbook to lower my CPU usage and maximize my battery's life.
Thanks
MacBook, Mac OS X (10.7.3), 2.4 Ghz, 8Gb RAM, 250GB HD