lost itunes gift card code

That’s not true at all.

Gift card is the carrier of the key duplicate - copy of the main key to the amount in dollars which in fact is stored on the Apple servers. This key the user of card need to assign to the needed account in Apple system. So if the card is not used the keys are not assigned to anyone.

Gift card in fact is just piece of plastic, it has no value until register - that’s why gift cards are not applicable to sales tax - by purchasing the gift cards you are not purchasing any goods at all.

And i'm very sure that when you purchasing iTunes gift card - it will need to be activated first before giving to purchaser hands - for example in UK where i purchased an iTunes gift card for their local iTunes Store - such cards always come with additional receipt of activation confirmation.

About replacing the lost card or getting the key of it.

This is very complicated thing. Theoretically Apple can easily replace your card or just give you the key of it - because Apple itself storing the keys and manufacture this gift cards. This is all about their will. On every card you can see a text: Not redeemable for cash, no refunds or exchanges (except as required by law). Cards are issued and managed by Apple Value Services, LLC (“Issuer”). Neither Apple nor Issuer is responsible for any loss or damage resulting from lost or stolen cards or use without permission.

So you will need to learn your local laws about refunding or exchanging - to return your money.

I have the same problem - i lost ten unused $100 cards during uninsured shipping and i'm interested at least to deactivate them. This is in fact a big problem with Apple Store system and this is about very Big $$$, not just some smidgen.

The Terms of Sale for the iTunes Store (both UK and US) say, and this is a direct quote:

"Neither Issuer nor Apple is responsible for lost or stolen Gift Certificates, iTunes Cards, Content Codes, or Allowances. "

If you want to argue with Apple on the issue, by all means go ahead, but unless the package was shipped by the Apple Store themselves and lost in transit before you ever received the cards, you'll almost certainly be wasting your time.

No-no, you understand all wrong...

I've got cards from Apple normally.

I'm haven't use them, then i decided to gifted them and shipped to my friend and package was lost, but that's not the problem.

I mean that Apple can easily deactivate my lost cards or give me the keys of my cards.

The example of activation above is important - i'm sure that Apple got all information who which cards purchased - so you even don't need to know the serial number of cards - such information is recorded right when you purchasing cards by barcode scanner at cash register (and cards have not usual barcode - but a very special kind of it) and joining with your account in Apple Store or with your credit card at Apple retail.

This terms is like overcompensation - they are usually insuring themselfs from everything, but the fact here is that i'm not purchasing a useless piece of plastic - i'm purchasing an amount of dollars in iTunes. By your and Apple's logic - they are selling just plastic crap, not iTunes dollars - because they considering that if you losing your plastic piece - you are losing your money in iTunes which not even activated or registered there. This is nonsense.

By the same logic another example - if you lose your house keys - you lose your whole house. This is also nonsense.

If i lost a thousand dollars in iTunes cards - that's a very expensive pieces of plastic with polygraphy on whole planet.

Apple is really invented how to make plastic be worth more than some diamonds and jewelry. [sarcasm]

No, no, I understand perfectly. You had iTunes cards and sent them to someone else and they were lost in transit. That makes the loss your responsibility and that of the carrier, not Apple's. Only if Apple was sending you the cards and they were lost in shipment to you would Apple be responsible. Once you received the cards, all responsibility for protecting them transferred to you, and you assume all responsibility for loss just as if you were sending cash.

Again, you can call Apple and try to argue with them, but I think it will be fruitless. Don't bother trying to argue with me; I don't make Apple's policies and am just quoting them.

i'll try to manage this very unusual situation with Apple. And this is not in their interest to not compensate or return my money - which Apple trying to expropriate considering that plastic equal to real money(which is not). I think that this can be bad for their reputation and this definitely can be a court case.

To varjak paw. Your opinion are not helping here anyone - you are stuck in the same psychology - iTunes (or any other) gift cards - Are Not Equal to the real money, this is not money, it's just equivalent of the amount of your money which is frozen on special temporary account in Apple company. This is very similar to like you're giving Apple a loan or to hold/store your money for a time until you decide to use them (by activating the card). It is prohibited by law to sell such things which equal to real money - like currencies of other countries, gold bars, postal stamps and etc. without special license.

Very important here is the first step of operation - purchasing the cards by real money - which is registered. On this step you are giving money to Apple for storing them. So, Apple will be able to return all my money even if the cards are lost - because if it won't be able to prove for a court that i activated this cards and use the money which stored in Apple - Apple will be ordered to return everything back to the penny of full amount - no matter what Apple trying to obligate in their terms. Cards is not the product, not the money, not some kind of currency.

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I see easier and better ruling from Apple of such situation like this:

(simulation) «Please sir/madam, you will need to come to your nearest Apple Store/Support center to fill some papers. Bring the proof of purchase like invoice, statement from your bank and etc. with you. We will deactivate all your purchased gift cards from system and return all money to your credit card».

Why it is so hard to make? (rhetorical question)

Sorry, but you lost the code, it's gone. iTunes cards are like cash; if you lose them, they cannot be replaced.

Regards.

Forgot the iTunes gifts

What do you mean 'forgot the iTunes gifts' ?