Reflecting further on this evenings conversation there is another aspect that I feel needs to be mentioned. The pricing.
I remember paying $130 and $80 in the past for upgrade versions of Mac OS X on physical media; first 3.5" hard floppies, then CDs and finally DVDs. The last two versions of Mac OS X were $30. This next version, coming out next month, will be $20.
Family versions of iLife and iWork were limited to 5 computers and were in the range of $130 and $180, IIRC. Today the copies of the apps are sold individually and carry a full family EULA without limitation, install them an however many Macs you own or control. iLife apps are $15 and iWork apps are $20. Yes, Apple changed the model, but Apple has drastically changed the price and the number of Macs and devices that can use the apps.