In a way, im glad to see others experiencing my same issue, but disheartened no one has found a solution yet. I had 13 movies listed in my itunes account that were all redeemed with codes from my blu-ray purchases when i first set up my new atv2. Only 5 were reflected under purchased movies. Tech support stated i needed to put original digital copy disc of the bluray's i purchased into dvd tray on my pc and re-enter the codes. Maybe that info will be more useful to some of you, but it only worked for 3 of my movies. Now i had 8 purchased movies on atv. The others went through like normal, except 1, but none of them ever appeared on atv. "Ninja Assasin" gave me an error code stating the movie was no longer carried on itunes, which is untrue and is currently on itunes. It seems as if i can watch it free though, as there are no rental/purchase fees. I had deciced to cut my loses at 8/13, but have recently added 4 more movies that are not showing up on atv. So im currently sitting at 8/17. One of these is a current film, "chronicle". It only has a rental fee but no purchase option. Could there be a correlation between whether itunes is selling the movie or renting it? All my redeemed digital movies are listed in purchase history. I've tried resyncing, signing out/signing back in, deauthorizing/authorizing and restarting/resetting all my apple devices with no resolution. After much frustration, i recontacted apple support only to receive another generic email explaining where to find them on my pc's hard drive. That's nice, i already know where to find them, now how about someone from apple explaining how to actually make them show up on atv? I realize i could just stream from pc or ipad, but that just seems silly when one of the reasons i purchased atv was to access my digital movies and imatch music without lifting my butt off the couch.