HT5183: Apple TV (2nd and 3rd generation): Purchasing and viewing moviesLearn about Apple TV (2nd and 3rd generation): Purchasing and viewing movies
Currently Being ModeratedMar 20, 2012 1:49 PM (in response to mariafromsurfside)
I didn't realise you could purchase a movie on AppleTV 2/3, only rent.
Which country you're in may affect things - I'm in UK, and Movies aren't downloadable from the cloud and even when they are some studios are not on board.
With movie purchases I would advise you to buy in iTunes if you can't find a solution then view on AppleTV under Computers using Home Sharing.
Rentals on an AppleTV cannot be viewed on a PC, but a rental on a PC can be streamed to AppleTV under Computers>Rentals. Don't ask, it makes no sense.
Currently Being ModeratedMar 20, 2012 2:03 PM (in response to Alley_Cat)
With the new iOS update for ATV you can purchase movies. Since it's new I'm confused as to why they don't work like purchsed TV shows, which you can download to both your other mobile devices (without going through the PC) and to your PC through iTunes.
Currently Being ModeratedMar 20, 2012 2:22 PM (in response to mariafromsurfside)
Purchasing movies and being able to redownload them is a new feature under trial with co-operation from a small number of studios. As a result there are various restrictions that apply that do not apply to redownloading TV shows etc.