K T wrote:
1.) An update is perhaps considered a correction by default. A correction means you have something available you don't want. This is not the same as a second printing, where the activity reflects more inventory and/or a second edition, which in the store would be another book and another review cycle, etc.
The problem seems to be that there is no way to deliver an update that indicates "minor corrections and typos" as opposed to an update that indicates "new material added". As far as iTunes Producer is concerned, they are one and the same.
The analogy with 1st and 2nd printing is probably not ideal because, with electronic media, the turn-around times are so much shorter. I agree that it is somewhat different than apps. But updates to electronic books shouldn't be harder than updates to apps. If I really want the book removed from sale because there is something in it that I don't want to continue to publish, iTunes Producer should give me a way to indicate "remove from sale while under review", as opposed to "keep selling current version until new one is approved."
By the way, it is very common for 2nd, 3rd, and so on printings to correct minor errors such as typos. I have first-hand experience of this, having published in paper with Addison-Wesley in the past.
2.) Taking the book offline is a way of discouraging repeat offenders and forcing them to think twice about change, after change, after change. You're taught to take the process seriously and not crowd up the queue and/or reviewer's work loads.
Yes, I agree that this is potentially a problem. Partly self-inflicted though, seeing that it is Apple who insist on such a stringent review process. There are probably ways to mitigate this, such as a making the publisher declare the nature of the changes in some legally binding way. Lying about some change would then have consequences such as removing the book from sale or some such.
As is, the process is immature and, judging by the reports here about delays and communication problems, not working well at all. For the iBookstore model and micro-publishing to be successful, Apple will have to streamline things, in their own interest as well as that of the publishers: I'm sure Apple wouldn't mind spending less effort on the entire thing too.
Certainly, being able to indicate what kind of change a new upload represents would probably help both sides a lot.
Michi.