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How does Apple make their videos so good on the website?

They have good quality, they load quickly, But what I am most curious about is the fact that I never have problems watching them full screen.


Technical specifications and tricks would help a lot. What kind of file format is used? Dimensions, encoding, etc.


I'm hoping for a simple answer.

MacBook Pro (17-inch 2.4 GHz), Mac OS X (10.7.3), 2007 4GB RAM

Posted on Apr 16, 2012 9:52 AM

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6 replies

Apr 16, 2012 7:07 PM in response to AndyScottK

The dimensions are what you see when you download the material. The format is h.264.


They have VERY FAST server farms to stream the stuff.


Apple is a proponent of HTML5 - we'll see where all that goes.


What do you mean by "embeding"?


I'm hoping for a simple answer.

They have a lot of technology at their fingertips and very skilled people to work it - just like the people and firms that turn Hollywood films into DVDs. That's the simple answer and there is nothing really simple about it.


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How does Apple make their videos so good on the website?

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