HT203459: If you see a 'This movie requires QuickTime' message in iTunes
Learn about If you see a 'This movie requires QuickTime' message in iTunes
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May 9, 2012 9:25 PM in response to RichInChiby b noir,Current version of iTunes apperently will not allow music videos to play after upgrading to current version of itunes 10.6.x
On occasion, that's produced by odd permissions issues.
Let's try an experiment. I'd like to try doing a "Run as administrator" on your iTunes.
Quit iTunes first.
In Computer, open Local Disk C: or whichever drive you have your program files installed on.
If you have a 32-bit version of Windows, open the "Program Files" folder.
If you have a 64-bit version of Windows, Open the "Program files (x86)" folder.
Open the "iTunes" folder.
Right-click on the iTunes.exe file and select "run as administrator".
Try playing some of the content that was not playing before ... does it play properly now?