silent install of itunes 10.6.1.7 suite on x86 or x64 issues

I have been following user blog sites that mention using the IS_ASU property set to 1 (instead of the default 0) so it will disable the Accept License Screen on first launch. However when I create the MST file for this it still prompts for the eula. I know the other options such as REGSRCH_DESKTOP_SHORTCUTS, remove about itunes icon are working, so the MST itself is working, just not the auto except eula. The user community doesnt like popups/questions/options/etc so having the eula popup is considered total failure.

Thanks!