In the last month or two iTunes Store in the UK has become so slow that it's virtually useless at times, and I think it's probably ISP throttling to blame, but Apple may also have a hand in it.
Virgin Media in the UK openly throttles traffic according to a complex and ever-changing customer disservice policy http://www.virginmedia.com/traffic
However, I've studied the current Virgin throttling policy and it doesn't account for the abysmal iTunes Store download speeds we're experiencing. Specifically:
- It is not unusual for my 100Mbps down Virgin service to actually run at close to rated speed, and it almost always tests (ookla speed test website, or FTP to a server with a gigabit internet connection at my company's UK data centre) at least 40Mbps down.
- Virgin claims that "fair use" of my 100Mbps service is 10GB during the period 4-9pm, and that once I've used that they will throttle my download speeds by 50% for 5 hours.
- It's not that unusual for me to exceed the 10 GB limit.
- If Virgin's policy is to throttle me 50% from 100 to 50 I should be seeing something like 50 down. But actually I NEVER see that (even if I'm on a gigabit fibre connection at the office, so I think Apple DOES have some sort of throttling), but I do frequently see iTunes running at 18-20 down. So being throttled by Virgin from 100 to 50 should make no real difference.
- HOWEVER, on my Virgin connection, evenings in the last 2 months I'm FREQUENTLY getting 2 Mbps OR SLOWER itunes downloads.
- Now here's the rub: at the same time I'm being effectively prevented from using iTunes or Apple TV, I can run a speed test (or download a file from my data centre OR pull streaming video from a server at my data centre) at 20-60 Mbps.
SO... It appears that Virgin may be SELECTIVELY throttling iTunes and/or Apple is throttling us.
Anyone have any further input on this? Or corroboration?