I totally respect all of the great advice given on this thread, but it is worth noting that when my company gave me my aluminum case 15" MacBook Pro just over two years ago, it was a few of months old at the time used by someone else. Under my two years of use, the battery drained all the way to shut-down routinely. On planes, or when I went to sleep it was playing music and was drained in the morning, must have been enumerable times. It also endured power adapters during international trips where the electricity is 240 in Europe and Africa. I never once conditioned the battery. And, I virtually never EVER turned it off. Finally I notice about two months ago it wouldn't charge all the way and the battery was replaced. That MBP was also repaired twice for physical damage (drops). I got a MBP-Retina this week, still have the old one, and my teen-age daughter can't put the old one down even though she has her own Vista PC.
Anyway, while I have no doubt all of the advice given here is technically correct, while I'm no tech guru, and I'm not confronting any advice given in this thread, I'm just wondering if all of this careful battery management gives enough real world additional life to make it worth it? When I.T. tells me to start conditioning my battery I will; in the mean time, I'm just going to use it and try not to drop it.