I think I figured a few things out after getting my iPhone 5 on Friday and after watching some reviews of the fairly new Samsung 27" Series 9 monitor that I am looking to buy.
One thing I immediately noticed when I started up my iPhone 5 was how incredibly black the blacks were as opposed to any other screen I had ever seen...well, except the Retina MBP I had just received 2 days prior. Same deal, I keep marveling at my rMBP's scree, as it also had amazing black levels that I had never seen before (...until the iPhone 5 two days later). Finally, my research regarding Samsung's Series 9 monitor had led me to quite a few reviews, all of which used superlatives to describe it. "Stunning contrast ratio", "incredible color reproduction and accuracy", "the best viewing angles in the industry", and there it was again, the "deep blacks and the color gamut, 100% Adobe sRGB".
That's what Phil Schiller noted about the iPhone 5's Retina display: 44% greater color gamut, 100% Adobe sRGB. Interesting to me was the fact that he only mentioned IPS on the fly towards the end of the rMBP presentation. Then, just a couple of weeks ago, Phil Schiller didn't mention IPS at all at the iPhone 5 event, so I investigated Apple's iPhone 5 marketing material on its website, specifically the tech specs. IPS used to be mentioned all over the place, but it is nowhere to be found, except in the middle of one of the feature descriptions but it was worded in a way that it didn't identify the iPhone 5 screen as an IPS screen...and for good reason. That's because it isn't.
In ALL three cases, it is Samsung's PLS (IPS-based, but "superior" to IPS), according to a bunch of reviews of the Samsung 27" WQHD Series 9 display on various blogs as well as several YouTube "unboxers" and reviewers. In fact, Samsung developed it, so it is also proprietary, although ASUS is coming out with a PLS monitor of its own, licensed by Samsung I'm sure.
So...there it is. Who knows why it wasn't simply advertised to death as PLS as Apple likes to do in its presentations and on its online store. My guess is because most people have never heard of it and Apple didn't want to confuse customers or they didnt want to give Samsung any free advertising or endorsement of its display technology, or perhaps it was Samsung that told them not to for whatever reason, maybe because there is still bad blood between Apple and Samsung because of the patent trial and its ongoing wars in courts all over the world, or some or all of the above.
Therefore, it is totally illegitimate for Apple to source its panels for the Retina MBP from two companies that essentially manufacture different technology, albeit slight, but IPS does not equal PLS. LG had better obtain a license to manufacture PLS panels from Samsung, so as to establish consistent quality in all panels. It is not just a matter of LG having QA issues. LG is making a different, and from what I gather and have personally experienced, inferior product. The difference is not even that subtle.
Those of you with iPhone 5's, please speak up! Do you concur with my findings regarding the iPhone 5 screen?
As far as I'm concerned, the mystery is resolved. I have to decide if I want to sell my 27" IPS Apple Cinema Display and get that 27" PLS monitor now, or wait for Black Friday. ;-)