You can sync music and other content to an iPad via your computer's iTunes (a free download from here) - you don't have to purchase anything in order to use the program. You can buy music from Apple, from other sites and/or copy your own CDs via iTunes, and then sync them to the iPad via iTunes.
Syncing music : http://support.apple.com/kb/HT1351
I don't know what country that you are in, but there is a Kindle app available for the iPad in a number of countries (the app is free) which can be linked to your Amazon account so you can download your kindle ebooks into it. There are also Nook and Kobo ereader apps.
There are also a number of PDF reader apps for the iPad, some of them free like Apple's iBooks and Adobe Reader, and some which are paid-for which are more powerful e.g. GoodReader.
Films can be purchased from Apple, or there are other sites such as Netflix with their own apps. The iPad natively supports a number of video formats (they are listed on this page).
There is a manual for the iPad here which has some info on it's built-in apps (plus iBooks which is a free download) : http://support.apple.com/manuals/ipad/