I would look at Intel and what you can find about that processor model on http://ark.intel.com and even then Intel does not publish everything for the public or in terms that are easy to decipher, the whole issue of what and how and thermal junction is it seems rather more complex.
http://ark.intel.com/
http://en.wikipedia.org/wiki/Junction_temperature
http://www.overclock.net/t/476469/the-truth-about-temperatures-and-voltages
There may be increased stress from how often and how much the temperature changes and the processor is subjected to over time.
Also I've seen reports of excess and poor soldering as shipped.
Give a processor time to break in and the soldering improves after a few weeks. Disk drives have start-stop cycles but running 24/7 at constant even temperature is actually less stressful. Fatigue from being subjected to hot-cold cycles with electronics.
MacBook Air 2012: There is a known bug with the upgraded CPU under Windows today. Turbo Boost is disabled under Windows on the 3667U, although it's fully functional under OS X. Apple is aware of the problem and I'd expect a fix at some point, but there's no indication of when. ANANDTECH
MacBook Air and MacBook Pro Update 1.0 (76.64 MB)
This update fixes an issue that can lead to increased CPU power consumption, and it improves compatibility with some USB devices.
Products Affected:
MacBook Air (11-inch/13-inch, Mid 2012), MacBook Pro (13-inch, 15-inch, Mid 2012), MacBook Pro (Retina, Mid 2012)
Additional Information: This update is recommended for all Mac notebooks introduced since June, 2012."