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If the iOS app I create emails the user, can the user upgrade from the link in the email or is that against the guidelines?

I want to create an iOS app and for a variety of reasons (subscription, multiplatform, etc) I can't use the Apple app-store payment sytem.

However, if the user creates and account with my iOS app and we then email the user at a later date. Can they upgrade from the link in the email, or is that against Apple policy as well?

Thanks!