Hi NateCook,
Messages cannot do Video when chatting in the iMessages account.
Screen Sharing is something that came for the iChat App that was the forerunner to Messages.
Only those accounts that used to work in iChat can Video, Audio Only chat and Screen Share. (in fact the IChat add-on of the Yahoo option is text only and cannot do these things).
So you can make any email ID gained outside of Apple your Apple ID.
You can link this to iClould as well.
I did this with an email from a Dial-up service that has been my Apple ID for years and when I linked to iCloud I gained an @Me.com email as well (later Apple changed this to @icloud.com ones and I got an email that gave this as well - I can in fact use 3 different email IDs to access my iCloud linked Apple ID).
IF you are using your iMessages ID and having a conversation with someone then using the Video icon top right of the Messages window will launch FaceTime for Video.
The FaceTime App also does not Screen Share.
However your @me.com (or @icloud.com) ID can be set up in Messages as an AIM valid ID.
In Messages > Preferences > Accounts use the + button under the list of Accounts
In the new Pane select AIM in the tiop item drop down
Enter your @me.com or @icloud.com Apple ID (It will also accept @mac.com ones as well)
Enter your Password (from Apple) this also needs to be 16 characters or Less to use with the AIM server. This has been a long term state with the AIM servers.
This will that your Contact will also have to move to using AIM in some way, either by creating an AIM ID or using an Apple issued Apple ID as you will have done.
You then have to add each other to your respective Buddy Lists.
Once the Account in in the Account part of the Preferences and extra item appears in the Window Menu called Buddies
This is a Combined list of any AIM, Jabber, Yahoo and the Bonjour account if Enabled.
It can be separated out if you untick the item about gathering accounts in the General Section of the Preferences.
Once you have separate Buddy Lists then the Window Menu lists several CMD + # items liked to those accounts.
This will display the Buddy list in question if used.
Click the + icon at the bottom of the Buddy List
Chose "Add Buddy"
Fill in their AIM (Valid) Screen Name.
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