Apple TV

Own a new Apple TV. Using a PC Window 7. Subscribed to ITUNES Cloud and I am able to play my music through apple tv and works great. I have 2600 photos and several videos I recorded on my Iphone on my PC. What do I need to do to play my photos and my iphone viseos on my apple tv from my windws 7 pc? I have tried using computer selection from apple tv and I have tries using home share but it is not working. Interesting I have contacted apple support 3 times and they have not been very consistant in their replies. One say it was my router, one said I need to import all my photos and videos into itunes. How do I do this. In itunes on my apple tv it does not even show pictures or photos in the selection menu area. Help!