Finally found my answer buried somewhere
By default only your primary calendar will be synced to your device. You can sync additional calendars by visiting the following page from any web browser:
https://www.google.com/calendar/iphoneselect
(Google Apps users can go to https://www.google.com/calendar/hosted/your_domain/iphoneselect, replacing 'your_domain' with your actual domain name.)
Select the calendars you'd like to sync, and click Save. The selected calendars will display on your device at the time of the next sync.
Not suree how syncing of those got turned off for me but it did. All is well now.