What Apple claims: "iPhone 5 is made with a level of precision you'd expect from a finely crafted watch--not a smartphone."
What I received from the Apple Store: iPhone 5 32GB Black (AT&T) with visible scuffs on the reverse side, but most noticeably, a finger nail sized smudge under the glass near the earpiece. Returned and waited 3 weeks to reserve a new one to pick up in store; refused to accept a service part within my 30 day return policy after paying $600 for early upgrade. 2nd iPhone had machine scratch on bezel, scuffs near the headphone jack, a small nick on the edge of the glass screen, and a chip on another side of the bezel; I noticed these right after opening the brand new phone at the Apple Store before even turning it on. Notified manager and she promised to call me when a new iPhone was in stock. I picked up my 3rd iPhone replacement today and immediately noticed a deep gash on the bezel near the bottom of the phone as if it was dropped onto chunky asphalt. The manager was very accommodating and replaced it one last time. I'm on my 4th iPhone 5 and noticed various scuffs on the bezel around the phone, and again, this phone has a similar smudge as my first iPhone 5 under the glass screen near the earpiece; back to square one.
I am returning my iPhone 5 today and will not be purchasing another Apple product as long as the quality control is so poorly handled. I have been a loyal Apple customer for over 5 years and I am very disappointed.