Hello, I have just upgraded from iPhone 4S to iPhone 5S and I am in the UK. I am a bit hard of hearing, so loved the fact that my iPad mini and iPhone 4S sounded great at 75% volume and above. I am sad to learn that my 5S has to be set to 100% and in some cases that is not loud enough. I have everything set to maximum, and I notice there is the EU limit setting, but that setting is not present in my 4S and iPad mini despite also being purchased in the UK. This remind me of when I bought a iPod nano and I found it too quiet as it had Eu restrictions. So ended up buying one in Australia which was as loud as my 3GS and iPhone 4S. I wonder if Apple have implemented the EU setting on the iPhone 5 incorrectly? As the default setting (switched off) is the same volume as my Eu regulated iPod, and if you switch the EU mode on within the volume limit settings on the 5S, it is even much quieter than the iPod. So I wonder if this is a bug, and if Apple meant to have the volume level set to the same level as the 4S and my iPad mini etc, but have actually applied the recommended EU setting, which results in yet even lower volume when you turn the EU setting on. When the EU setting is not switched on, it should be the same level as previous models. If Apple do not address this, then I will have to consider selling my iPhone and buying something in the grey market, or switching to Android who care less about regulations. I have emailed Apple accessibility, provided feedback, reported this as a bug. Apple have suggested I take my phone to the store, but I doubt a replacement will correct the issue, as I think it is a software bug. Has anyone had any luck with getting a replacement which addressed the issue? As the iPhone has the ability to ignore the EU setting, that is exactly what it should do. The headphones i am using are Sen PX100 which are more than loud enough on my iPhone 4S and iPad mini. Does anyone know if jail breaking is an option to fix this issue, if Apple are not prepared to listen to us poor EU children? I also experience the same issue when listening to callers through the ear piece, which was also never a problem with my 4S and 3GS models. Before anyone suggests, I have also tried resetting my phone, and not using my iCloud backup etc. Chris