Why is Apple not offering AppleCare Plus on the new iPod Touch 5th Gen?

I don't understand why Apple would offer damage protection on iPhone and iPad, but not on iPod touches? Unless Apple offers a replacement model for $149 ($99 plus $49 deductable), then I don't see the point. However, I still think it makes the purchase decision a lot easier on parents knowing that a $300 or $400 device can be protected in case of accidental damage.