Q: An error occurred loading this content. try again later - Apple TV

Apple TV 2 (just bought it yesterday) cannot connect to iTunes Store after reset of Apple TV 2. All devices/PC/Macbook Pro, etc work so it's not the ISP/modem/router. I have connected it wireless and wired with same result. This started because I rented a movie and it threw an error.

I have used the troubleshooting steps in the troubleshooting section of Settings in Apple TV, to no availability.

I unshared it from my MacBookPro/turned off my Macbook Pro... (odd thing is the remote for the Apple TV also turned up and down my MacBook Pro, oh and woke it up out of sleep, because I tried that first until I found out the Apple TV remote woke it up. How do you turn that off?

Check For Rentals just spins forever...

I even lowered the resolution to 720P

I performed a reset with remote by holding the down arrow and menu until Apple TV flashed quickly and let go to reset.

I unplugged it.

I restored it to factory and inputted my info.

I performed a Network test on wired cable: Network test successfully completed.

I even restarted my ISP modem and router with no luck either.

I am able to access my iPhone4s itunes store and I am able to access iTunes Store from Macbook, this seems isolated to Apple TV.

Is there a software upgrade that went wrong and needs to be rolled back?

Did some systme experience a change in the last day or so? This seem to work yesterday.

Please help.