iTunes Error - This Movie Requires Quicktime which is not supported by this version of itunes
I'm trying to play newly dowloaded content from the iTunes Store on my Macbook Air and the "This Movie Requires Quicktime which is not supported by this version of iTunes" error is displayed.
I have the most up to date version of every piece of software known to man on my Macbook and for the life of me cannot figure out why this message is popping up and not allowing me to play my content.
Any advice would be appreciated.
Thanks!
MacBook Air, OS X Mountain Lion (10.8.2), iPhone