but I wouldn't class it as a selling point for a Mac.
BBFC I would. I would never have bought the Macbook without the possibility to run Windows on it and I know that I am not alone with this opinion.
My reason for buying it was the increbidle screen for photowork on the road. Under photographers thats known and a lot of us having Macbooks because of this. But a lot of us working only with Windows on it.
I was quiet open, trieing the MAC OS after purchasing for a while as my only OS but I had to find out for myself that it is not my world. I was missing so many programs which I am used to work with and the way the filesystem works on a Mac is for a Windows user absolut confusing and odd.
So, I swapped back after a while and nowadays I am only starting up the ML Partition to update that side of my Macbook.
BTW your imagination that Bootcamp is not Apple support piece of software is wrong.
I was told such a rubish by a guy in the Apple Store once as well and contacted Apple because of this to get a clear view on it and they clearly stated that Bootcamp is an supportet Apple Product.
The windows Installation process is part of it but of cource Windows itself is not a supported product. This is what some people misunderstand.
I formyself dont like this permanent hitting from Aplle People to Windows Users ( no, i find the Windows people are not as bad with this) Live and let die...
So I just hope that Apple will be a bit faster this time wiht the drivers so that I can update my Machine to W8 soon.