With respect, my original post explicitly said I didn't want to use the feedback form. This doesn't require any response from them and it appears to me that they don't have any formal complaint procedure.
UK law states clearly there needs to be a "transparent and easily accessible" complaints procedure where correspondence must be sent in by "letter, fax or email".
EU law is the same, but is more strict and states there must be a 'local' address (e.g. UK for UK) for each member state. So I don't need to write to the US to get a response about something I bought in the UK.
I really do think this is a shambles that such a large corporation (globally, one of the biggest at $570bn!) is able to get away with treating consumers like this. And frankly, I think people are narrowminded mugs if they continue to buy products from them.
I've bought over 20 Apple products since the early generation 1 iPod, however, given their treatment concerning my iPad recently, I certainly won't be purchasing anything else unless this is resolved and swiftly. Samsung here I come!