>We are on like version 7 of the AppleTV software.
Version 6. iOS is on version 7.
>Why won't Apple implement a search feature for Movies or TV Shows?
Becuase that would take MUCH longer than scrolling. Since enterying a word or phrase via the six buttom remote would take MUCH longer than scrolling.
Ok so Apple has had 6 opportunities to get this right and still denies us a simple search feature. And yes, search is simple. This is not re-inventing Google. This is taking my movie titles and being able to type a piece of the name and have my results narrow, just like how search works in every other part of AppleTV.
Apparently you have never tried scrolling through a long list of TV shows/movies or you would be complaining for it, instead of weakly arguing against.