Yeah, the thing is, it didn't rattle when I bought it (same for most I've talked to about this) and then suddenly, after a few days/weeks, it rattles. It might not have any impact on performance, but simple logic says that something that was tight is now lose. And for a 5000 DKK phone that is not good enough.
Some people had similar issues with the 4S, and it was suggested that the rattling sound comes from the gyroscope/motion sensor that is sitting a little bit too lose in it's mounting. Sounds plausible.
Anyway, I object to this being "normal", even though it's only in a descriptive sense. It might be happening to a lot of iPhones, and in that sense normal, but it really, definitely shoudn't be!
Also, my rattling sound is now much heavier and louder than when it first began. So not only has something tight come lose, it's also getting more lose with time. When will some function stop working?