HT201783: Send iTunes Gifts
Learn about Send iTunes Gifts
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Helpful answers
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Nov 10, 2012 4:09 AM in response to hilanoby King_Penguin,You can only send gifts (including gift cards) by using a credit card, you can't send gifts by using your account's balance - from here :
If you want to put more thought into giving an iTunes Store gift than sending a Gift Certificate or iTunes Gift Card, give a specific iTunes Gift. This allows you to personally pick a song (or create a playlist of songs), album, video, audiobook, or app to send to someone. You will need a credit card to make the purchase.