You can purchase Lion by contacting Customer Service: Contacting Apple for support and service - this includes international calling numbers. The cost is $19.99 (as it was before) plus tax. It's a download. You will get an email containing a redemption code that you then use at the Mac App Store to download Lion. Save a copy of that installer to your Downloads folder because the installer deletes itself at the end of the installation.
Be sure your computer meets the minimum requirements:
Lion System Requirements
1. Mac computer with an Intel Core 2 Duo, Core i3, Core i5, Core i7, or Xeon processor
2. 2GB of memory
3. OS X v10.6.6 or later (v10.6.8 recommended)
4. 7GB of available space
5. Some features require an Apple ID; terms apply.