Drew Reece wrote:
DeepblueELO wrote:
Without Steve Jobs at the helm Apple is losing core values. Apple before: targeted to innovators and the ones who want to change the world. Apple now: Let’s reach the masses. This shows on iTunes 11.
Very sad.
Apple, wake up!
Whilst I dislike iTunes 11 I don't think you are looking back with any kind of accurate perspective.
Steve Jobs was the one who brought about the iMac which removed the floppy disk & only supported the tiny number of USB & Firewire devices (to much consternation at the time). He constantly pushed Apple forwards, which is why we have the iPod, iPhone and iPad. Steve gave us the iPod shuffle with no buttons & the iPod hifi that failed to take off.
iTools, .Mac, MobileMe, Mac OS, FCP… were 'reworked' or rebuilt entirely every few years under his tenure, Apple always do this, they often drop support for older devices too. For example, no iCloud on 10.6 and they killed off MobileMe that worked on 10.6 at the same time.
Want the latest iLife or iWork? - 10.7 or better required, but Apple don't even sell the last Mac OS on the App Store anymore. Try buying an older copy of Pages or Garageband from Apple, you'll need to find a boxed copy on Amazon.
The innovation Apple brings to it's products is about refining the experience to be better than the existing products. Tablet PC's, smart phones, MP3 players all existed before Apple 'innovated' them into popular usage.
Apple iterate, refine and improve products to bring them to the masses, it was never about selling to a minority (with the exception of pro products, which are niche by definition).
Your "change the world" consumer has never existed in my eyes, I think you are miss-remembering Jobs's recruitment question to John Scully (Do you want to sell sugar water or change the world?).
I'm not sure if there has ever been "innovative visuals" in iTunes, coverflow was made by an external company that Apple purchased and others had made music visualizers before iTunes existed.
iTunes 11 is merely another example of Apple tearing the past down in the hopes of making something better. Personally I'm willing to wait a few versions in the hope it will suit me better otherwise I'll move on to another application.
It's unfortunate, but I'll have to avoid iOS 7 too but it really is OK living away from the bleeding edge, you currently loose very little by running iOS 6 & iTunes 10.7.
The skill is defining the wheat and discarding the chaff. If you don't have someone creative with vision at the helm then you risk all at the hands of a bean counter.
Apple seriously needs to re-evaluate its stance in the corporate world. Do they appease the shareholders or appeal to the creatives?
Where Apple seems to fail is in the realisation it is creativity that got the brand where it is. The 'halo' effect from that reputation is why Apple was able to drag itself from the abyss.
To go mainstream without a creative leader stifles innovation. It's demonstrable in the way Apple has failed with iTunes.
Jonny Ive needs to step up to the plate. It needs a Brit to haul Apple back to where it should be.