Steve Jobs didn't believe in Focus Groups. But in this case they should have: everyone I know who used Final Cut has gone back to Avid. According to Apple, the "power users" must not include professionals who use thier software to actually make a living.
Of course Jobs didn't believe in focus groups! He was a know-it-all tyrant, which is typical of "product people." lol
I just wonder, how does a development team write the specs for software if they have no idea how people use the existing product? Well, they do it and what you end up with is iTunes 11.
And yeah, exactly re: FCP
... Steve Jobs didn't believe in Focus Groups. But in this case they should have: everyone I know who used Final Cut has gone back to Avid. According to Apple, the "power users" must not include professionals who use thier software to actually make a living.
The irony is that apparently Apple did use focus groups for iDiotTunes 11. Apple told all the tech reviewers that Cover Flow was removed because "research" indicated that people wouldn't miss it. That may have simply been a lame rationale, and Apple may have had other motives they're not talking about, but I'd be willing to bet that Apple did do consumer research for iTunes 11.
Apple, even with Jobs around, has never been perfect. Look at the still-imperfect iCloud, after many years of failure from .mac to MobileMe. Apple is just bad at that kind of thing. The iTunes Store has never been a model of good design and usability, by the way (although I'll take the Apple Store over Netflix browsing anyday). And prior to the disastrous launch of Final Cut X, Apple screwed up iMovie with the '08 version, requiring several years to restore the functionality that everyone took for granted in version 6. That should have been a learning experience for Apple, but Apple learned nothing from it, apparently. It's one thing to take away many necessary tools from home-movie makers; it's quite another to destroy a professional ecosystem and take careers down with it. (I know; I'm a Final Cut Pro editor who paid Apple $150,000 for Final Cut edit rooms in 2007.)
The Podcast app that was split off from iTunes is embarrassing. Do I need to mention Maps? Sometimes Apple gets it right, sometimes Apple gets it wrong, and sometimes Apple gets it so wrong it's hard to believe. To use focus groups or not? No easy answer. It's easy to get products wrong either way.
Agreed, iTunes 11 ***** I hate it and I went back to 10 on my Mini and refuse to download the new version I have currently on my laptop. Apple isn't the only one to do this dummy down BS, here we are companing about iTunes and most people thing MP3s sound great. LOL When companies like Apple/Sony etc... want you to download verses buying a CD, I laugh because I know a ton of people who have huge collections online and most of the downloads they have are in 128kbps. I use Apple Lossless whenever I can or the large file size 320 when I can, Apple like Samsung/Sony get way too big and then they loose customer focus which has clearly happened with iTunes 11. Don't even get me started about the iCloud or Cloud based systems! I am buying another iMac in a few months then I am done with Apple Products till they learn how to get back to basics and that is customer focus and customer driven products!
Mark Block wrote:
It's one thing to take away many necessary tools from home-movie makers; it's quite another to destroy a professional ecosystem and take careers down with it. (I know; I'm a Final Cut Pro editor who paid Apple $150,000 for Final Cut edit rooms in 2007.)
Figures you're a audio/video pro. Your posts are very astute !
- First impression, confusing devolved UI, appearance of a 10 year old file sharing app.
- Upon using, less intuitive, I found myself having to 'work out' how to use it, never happened before. Even after all this time I keep having to look for what I need.
- Most frustratingly I can no longer open a new playlist window and add songs, what the heck! I have built up to 400 odd playlists, right-click to add is atrociously unusable.
For the second time now I find myself disappointed with a so-called Apple 'Update'.
Please please please go back to your old stylish intuitive software, I have been a proud Appleite for nearly 20 years, still have an iPod One!
Gone are the days when you feel safe to spend more on an Apple product because it lasts, my £200+ iPod Shuffle was unable to upgrade it's system software in just a few years. Not good :-(
What ***** is even though for a free program Apples iTunes was easy to use, both visual and intuitive now it's like fummbling around in the dark looking for a box of matches! **** I greatly miss "Front Row" as well. Best bet is peolpe keep on e-mailing them via feedback and tell them to fix it!
Ah, iTunes free, hmm? Think about the business model. iTunes is NOT free, not really. It's the same paradigm HP finally understood way back when they started with ink jet printers. You remember, yes? The printer cost a fortune, the ink not too bad. Then they realized the profits were in the ink, not the printer. From that point on they've been essentially giving the hardware away so they could keep selling you ink.
Anyway. There is NO reason to feel guilty for pressing Apple to fix their **** [free] software. They pitched it as the best iTunes ever - who were they pitching it to? Not the Apple base. We all know it's crap.
I just can't figure out how they made such a basic mistake. I'm totally baffled. Maybe Cook should be fired next. :dunno Heck, put me in there! I'll run around Cupertino with an axe and roll some heads! lol
On a side note, is't the spell checker in this forum just the worst piece of garbage you've ever seen? Try using it with Firefox. Pinch me! Am I on the official Apple support forum or ???
i agree with everything you say, and more.. confused layout, ugly, missing coverflow, missing multiple windows, missing my artwork and thumbnail views.
missing the reliability of the old apple software, and missing the enthusiasm i used to feel when i saw a popup saying 'new software has been released'.
but putting all that aside for a second, the reason i have gone back to 10.7, and the reason i will stay with 10.7 is because i still have a perfectly good iPod (4th gen "clickwheel").
iTunes11 simply won't recognize it. It's superseded. Apple would like me to throw it away.
I've thrown iTunes11 away instead.
RogerOut, I disagree with your disagreement. Jobs clearly differentiates between just any "new product" as opposed to one that truly benefits the customers in saying:
They have no conception of the craftsmanship that’s required to take a good idea and turn it into a good product. And they really have no feeling in their hearts about wanting to help the costumers.”
It's obvious, as you note, they are not living up to this, as many of their most recent "updates" to various products are not improvements, and in some cases abject downgrades in their functionality & "intuitiveness", the primary qualities & reason why so many of us chose Apple over Microsoft. But Jobs' take is accurate, he understood, & evidently had that "feeling in his heart" as to what products people would like & enjoy using. Those in power now are very off-course.
His remarks allow me to see a parallel to major record labels, once run by music-loving entrepreneurs, now taken over by corporate bean counters, same with CNN, which once in the hands of Time/Warner ("the worst decision of my life" - Ted Turner), became less a news network, and more a rudderless news/entertainment network in search of ratings....
Once profit motive becomes the guiding principle, the fount of creation shifts from the heart to the head, & you can pretty much predict that products & services will drift further & further away from true quality, & real value...
Not that happy.
Sure you can "revert" lots of things to how it was in the previous version. but it's annoying that everytime I start itunes standard view is on albums. Why can't iTunes remember my previous setting (titles)? Or set it as default?
And printing CD covers is also a tragedy now. Worked perfect before, now I wait 5 minutes and the computer is almost unusable during this time.
Mac user since 1989. Getting more and more frustrated.
getting to the original post...and since i know nothing of the inner workings of apple or steve jobs i'll just stick to what i know....i'm a dj and i when i first started using itunes to organize my music files it was a god send. now it's just a jumbled load of crap that makes it hard for me to filter by artist, album, song name. i'm pretty sure no one from apple reads this type of negative feedback. people often don't want to hear what's wrong..they would rather have us pat them on the back for all of the hours they spent materializing....nothing.