I was automatically billed $24.99 for a year's subscription to iCloud that I do not need and do not want. So I have turned off all iTunes matching on iPhone and iPad and Laptop. I cancelled automatic payments on December 1st as soon as I was notified of this, but they still went ahead. And of course the sacrosanct iTunes support cannot be reached by phone, only tiresome emails.
MacBook Pro with Retina display, iOS 6
1. The iCloud service is free. It is not the same as iTunes Match.
2. This is a user-to-user forum in which no one from Apple participates so we can't help you. You will have to contact the iTunes Store support.
Please delete my message. Sorry for mistake.
I will contact iTunes Store support. But I discovered that, contrary to your assertion, iCloud is not free. Only 5G are free, and somehow I am charged $40.00 for 20G although I have never needed it.
The base iCloud account is free. The additional storage space does cost extra, though.
How to protest automatic billing of iCloud
