Epson V370 scanner usable ONLY by Epson Scan?

My old Epson Perfection 3200 scanner has developed some vertical scratches and I am replacing it with a new Epson Perfection V370 Photo. It has a USB interface. I'm running Mac OS X 10.7.4, and the box says it is compatible with 10.5.x, 10.6.x, 10.7.x and 10.8.x. I did a default installation with the CD, i.e. installed everything. I rebooted.

The scanner is visible in the USB tree in System Information.

The scanner works with Epson's own supplied software, Epson Scan.App.

However:

--it is not visible in Image Capture

--it is not visible in System Preferences Print and Fax (which continues to show the old scanner, Epson Perfection 3200, and shows no scanners available to add if I try to add one)

--is is not visible in Hamrick VueScan

EPSON Perfection V37/V370:

Product ID: 0x014a

Vendor ID: 0x04b8 (Seiko Epson Corp.)

Version: 1.00

Speed: Up to 480 Mb/sec

Manufacturer: EPSON

Location ID: 0x26230000 / 3

Current Available (mA): 500

Current Required (mA): 2