Hi,
let me share my experience:
I had a similar problem with my new 27'' late 2012 iMac with 1 TB fusion drive and 16GB RAM. There was a consistent noise as if the HD was permanently working. All functions and HD checks were normal. The HD started even buzzing when scrolling a website - sounded like a trapped fly.
I brought it back and they exchanged the HD: Better, but still not to the standard expected from this high-end machine. I brought it back a second time, thinking I was overly sensitive, asked them to check again and was even willing to upgrade to a SSD if the technician would call this "normal".
They exchanged the HD for the 2nd time, and also the LCD display and:
🙂 it is gone - completely gone ! 🙂
And it appears overall performance of the machine is faster than before.
Hope it helps, if someone has similar doubts as I had.
Cheers
JK