And how do you redeem a code via Apple TV?
There are itune movies offered with redemption codes... for example Starbucks weekly offer of free music, apps, movies, books sometimes has movies. Could not find how to redeem via Apple TV so I had to redeem/download/play on my macintosh laptop (mountain lion) not that great an experience for an HD movie. I tried to AirPlay the movie from my laptop to Apple TV (3rd gen) but the picture would change to a checkerboard whenever AirPlay was invoked or attempt to mirror... perhaps this is a DRM "protection" but who knows. I've now spent 3 days seeking answers with no luck. Apple support knowledgebase has directions for redeeming via Mac computer, and for iPOD, iPads, IPod Touch BUT NOTHING for redeem via Apple TV.
Someone suggested that if I remove my AppleID credit card info, then AppleTV will ask me for a redemption code -that's cumbersome and doesn't seem right. Someone else contradicted that info saying that in order for redemptions to work, you must have a credit card on file. How redeem codes via Apple TV?