How does one request a refund for an iCloud account you don't want. There seems to be no easy way of doing so unless I pay 20 bucks to speak with someon

I am a relatively new Apple user and I purchased an iCloud account in November and then another one in December, thinking that I needed an account for each of my devices (3). When I found out this was the case I tried to reply to the email confirmation address for a refund and it came back as undeliverable. Tried to contact support but in order to talk to anybody I had to pay 20 dollars!! Why is it so hard to buy into it but oh so hard to get a refund?