The image size is determined automatic. See iCloud: Photo Stream FAQ
On your Mac or PC, your photos are downloaded and stored in full resolution. On your iPhone, iPad, iPod touch, and Apple TV, your Photo Stream photos are delivered in a device-optimized resolution that speeds downloads and saves storage space. While actual dimensions will vary, an optimized version of a photo taken by a standard point-and-shoot camera will have a 2048 x 1536 pixel resolution when pushed to your devices. Panoramic photos can be up to 50 pixels wide.