Cheating the Released date in order to be listed on top

My book is in the iBookstore, just released this week. But if you search by "Released Date", it doesnt show up in the first 100 listings. The first 100+ listings are publishers who are cheating the release date, putting things like January 5, 2025, or several December 2013 or 2014 dates in order to show up at the top of the list. I have emailed itunesconnect about this, but no answer so far.