Then, you haven't looked far enough! There are gobs of reports by satisfied customers with Square Trade. I'm one of them. Had a sticky button on my iPhone 4. Square Trade repaired my device in a very fast turn around-- even the mailing box they sent (postage paid by ST) had an Apple feel to it-- well-cushioned, spartan, recycled looking cardboard. The customer service reps were knowledgeable and the repair was done quickly-- and most important, well!
The IP4 felt like a new device!
It's substantially cheaper than AC+ or for a longer period of time. There are even no deductible coverages on the iPad that include accident coverage-- that Apple doesn't provide!
And, no, I don't work for them, just a happy customer!