iPod nano 1st generation replacement

Hello

Today I noticed it's not anymore possible to enter 1. generation nano serial on http://www.apple.com/support/ipodnano_replacement/ webpage.
When i click "here" it now leads to another replacement program which isn't even involved with iPod nano 1st generation: http://www.apple.com/support/usbadapter/exchangeprogram/
Does that mean Apple has ditched the replacement?