How to get lovefilm to play on tv

How to get lovefilm to play onto the tv through HDMI adaptor from iPad mini.

I am currently a lovefilm subscriber through the post. One of the main reasons i brought an iPad mini was so i can attach my ipad to the tv and change my subscription to watch instantly. This way i could choose which films i wanted to watch when i wanted to watch them.

After spending £39 on an hdmi adaptor to be able to plug my ipad into my tv and to be able to watch lovefilm instant on my tv, i was very shocked to find a 'lovefilm player cannot be used to attach to tv' sign come up on the tv. The film continued to play on my ipad but the film was not mirrored to the tv - which is the role of an HDMI cable. Is there a way around this. Sarah