I spend hours going through the movies openinging them and fast forwarding them so they have been watched, the next time I open iTunes there they are again.
Fast forwarding may not always mark as watched; it actually have to play the last seconds. Passing hours doing so is probably not a great activity anyway.
Simply select all the movies you desired, right-click on them and select "mark as watched", it should do it.
Yes I know I do play the last few seconds of the film..... still doesnt fix the problem tho????????? and juding by the other posts on the forum neither can apple fix the problem.
check this other post that has loads of people with the same problem as me... https://discussions.apple.com/message/21023892#21023892
In the old days apple would have fixed this by now but as they seem more interested in money than anything else, seems they have forgotten about all the loyal customers that kept them afloat in the bad times......