FYI, I had a similar problem with installing Windows 8 64-bit on a new 2012 iMac 27" w/ a Nvidia GTX 675MX. Boot Camp 5.0.5033 hadn't even tried to install the Nvidia driver package (though it did linger on the ATI package install), and thus I was left with the crappy generic windows display driver.
Things I tried:
(1) Ran the Nvidia installer in the Boot Camp package. After the Installer window comes up, it failed with something like an "Installer Error" and an empty multi-column table.
(2) Went to Nvidia's site and ran the Java-based GPU auto-detect. It properly detected the GTX 675MX, but then it said there's "no compatible package available for download".
(3) Selected the correct hardware manually from Nvidia's driver list yielded a driver package for download (version 314.22, http://www.geforce.com/drivers/results/59645). However, running it brought up the Installer window (like the Boot Camp package did), executes a scan and then errors out with "No compatible hardware found".
Note that the installer package download for the selected GTX 675MX had the word "desktop" in the filename, not "notebook" like some other posts suggest it should.
(4) Searched for older driver packages at http://www.geforce.com/drivers/beta-legacy, I tried the next most-recent, non-beta driver package (version 314.07, http://www.geforce.com/drivers/results/57100). This driver package had the word "notebook" in the filename. The Installer window came up, executed a scan and then INSTALLED JUST FINE.
Results from a subsequent 3dmark run confirm that all the necessary drivers were installed properly.
Hope this helps somebody.