Forget about iPhoto that's not relevant.
Do what I posted earlier:
The Help file is talking about "Devices" in the sidebar not in the File menu. In iTunes 11 the sidebar is hidden by default. Go to the View menu in iTunes and choose "Show sidebar". That will give you the "Devices" you need to click.
If you do this you will see the Tabs being talked about and shown in the picture from Dartiesdad above.