is the apple telephone number free to ring as im in uk and the only number i can find is in the us which is a bit wrong

is the apple telephone number free to ring from the uk where i live as the number is in the us it shud be free since i have bought a iphone 5 as i have tried going through o2 and i keep geting cut off once through to apple and im at my wits ends with the app store declining my bank details i have bought 2 things and downloaded the rest of free apps what the **** is worng so fustrated that the problm aint been sorted yet